Ten years ago, it sounded like a sci-fi action movie, but the Metaverse has become a genuine part of the modern world. Especially in 2021, Metamania took full control of the business sector, Facebook announced a project focused on the Metaverse, and a lot of content related to the Metaverse was released.
No longer the epic stage of science fiction, the Metaverse is becoming as real as the physical world. But what is the Metaverse? In short, the metaverse is a virtual world designed to allow humans to interact as easily as the real world. It’s not just about playing games and chatting with avatars. What I mean is that this means buying assets, getting married, traveling, and everything in between. Includes fashion and related industries.
With all of this, you can easily see how the Metaverse affects the real world. This impact also includes the luxury sector. On the surface, the two may appear to be less connected. Luxury is at the core of the monopoly of the experience, and how would it be interpreted if the Metaverse is open to everyone?
In reality, the Metaverse was a technological advance, and technology has always been a way of showing luxury. From the latest smartphones to hundreds of dollars of accessories, the two worlds are always quite intertwined. Even in the last decade of increasing blockchain-based progress, luxury has been shown in some way. Once a new Internet concept, cryptocurrencies are now worth thousands of dollars, and holding them has become a way of communicating wealth in the “crypto brothers” that dominate social media. With NFTs being used as an internet collection, getting a piece from a prestigious collection has become like owning Warhol or Basquiat. Simply put, anything that can be sold for a large amount of money can be a status symbol, which now includes cryptography and NFTs.
From my point of view, the luxury sector, especially the fashion world, is certainly in the spotlight and jumping on the trend.For example, in 2021, Gucci released a fashion movie as an NFT through the title of Christie’s. “Proof of Sovereignty: Curated NFT Sale by Lady Phe Onix” Sold for $ 25,000.
Louis Vuitton Following a similar route, we released a game titled Louis the Game to celebrate the 200th birthday of the founder of the luxury brand. In-game, players can not only play as Vuitton himself, but also find some of the 30 NFTs embedded in the game. Ten of these NFTs were designed in collaboration with popular digital artist Beeple, but none of the 30 can be sold.
finally, Burberry In partnership with Mythical Games, we have released a game titled Blankos Block Party. Not only is this game the first time a luxury fashion house has entered the gaming sector, it also houses Burbury’s limited edition NFTs.
There is some debate about the NFT concept and other blockchain-based concepts, but fashion houses are clearly aware of their usage. This interest can be passed on to the metaverse space, which has amazing potential. This is because while the Metaverse is loosely based on the “real” world, there are few limits to what you can do with it. Today, some fashion companies have already set foot in the Metaverse with interesting results.
There are also new resources created to meet the needs of fashion brands who want to enter the Metaverse and NFT space. After all, creating an NFT to make it compatible with the Metaverse doesn’t mean that every fashion house or designer has a Gucci or Burberry recipe.
This is a place like a digital fashion house Made on the internet Internet Made is a future Metaverse fashion brand and creative hub dedicated to helping creatives design fashion NFTs. The brand aims to be a movement for fashion designers and artists, as well as misfits and crypto fans, to express themselves in new ways and prepare for new virtual environments.
“By pioneering new fashion markets and communities for global talent, we lay the foundation for a new fashion culture and reduce unsustainable practices in the offline fashion industry, such as high carbon emissions and wasted resources. I would like to.” Internet Made co-founder Rok Bozic says.
After all, in the NFT world, people need clothes to wear, even if they are just avatars. Thanks to Bozic and his partner Tim Brdnik, designers can easily make this transition and benefit from this new shift. This is also beneficial to the environment, as the fashion industry has been criticized for years for waste and carbon emissions. Metaverse fashion allows clothing to be created and experienced in a fully virtualized environment, creating a novel and sustainable relationship between fashion design, production and use.
Consumers are also given a better way to buy launched NFT fashion. Users typically need to sign up for a particular platform to buy NFTs and transfer them individually to the Metaverse. In real life, malls and shops offer the convenience of making it much easier to buy apparel and accessories.
What’s even more exciting to me now is MetaDojo It brings this convenience to the Metaverse. This is achieved by providing enterprises with ready-to-use, customizable 3D buildings. These buildings can be deployed in any metaverse and incorporated into websites and social media channels. Developers can choose from a variety of configurations to allow the brand to customize the interior, exterior and more.
In these buildings, you can view NFT collections just as shops display clothes and more. This means that if a Metaverse user wants to buy digital clothing, it’s as easy as in real life.
Spaces can also be used for virtual events and meetings. This means that fashion runway shows can be held in the same building as clothing sales. MetaDojo also aims, for example, to provide businesses with virtual assistants who can serve meals during an event. Given the popularity of virtual fashion shows in the wake of the COVID-19 pandemic, this neatly connects all the concepts.
But all of this is possible only if the consumer does not have the resources and education of the general crypto and blockchain industry. Thankfully, there are options to meet this need. Crypto eXpressFor example, users can buy and sell hundreds of cryptocurrencies, as well as make payments and remittances in cryptocurrencies.
This means that consumers can buy luxury goods in cryptocurrencies as easily as fiat currencies. In addition, CryptoXpress provides access to the built-in NFT market for both buying and selling. This combination of financial tools and market access means that customers are more connected than ever.
Between the tools for creating NFT fashion and the resources for selling them, this space is on the way to more prosperity than ever, including the luxury sector.As Sergei Baroyan X10 AgencyWeb3, NFT, and one of the most well-known companies specializing in promoting DeFi projects, explains that this synergy is beneficial to both creators and consumers.
“Something like NFTs and DeFi has so many benefits to consumers, and it’s even better if everything is available in one place, like the Metaverse. People get what they want at once. Will put in-this is what we are working on in our project. ” He says.
Looking to the future:
The Metaverse is relatively new, but it’s clear that fashion will be part of its future. After all, it’s a big part of our current world, and the Metaverse aims to model it to some extent. This influx of fashion influence in the Metaverse is brought about not only by fashion designers and the homes themselves, but also by many companies that create the resources to make this digital leap.
Ultimately, the biggest beneficiaries will be consumers who can enjoy Metaverse more stylishly and freely than ever before.