What happened: Salesforce Co-CEO Marc Benioff When Bret Taylor According to employees, announced plans for NFT cloud services CNBC report..
The company has no schedule to launch the NFT cloud, and details remain bright.
Salesforce Director of Market Strategy Matthew Sweezy He said 2022 will be a pioneering year for brands searching for utilities through NFTs.
“To maximize our potential, brands need to start creating utilities through tokens,” says Sweezey.
Loop Ventures Management partner Gene Münster When Doug Clinton Discussed The latest news that Salesforce will enter the NFT space with video.
“They see some opportunities to help these companies and build tools to engage with customers who are using digital assets,” Clinton said.
Important reason: Salesforce can provide enterprises with cloud-based software and a similar platform in NFT spaces.
One source told CNBC that Salesforce wants to create a product similar to the OpenSea NFT marketplace... You can reduce the need to use OpenSea by leveraging tools that allow you to manage transactions in the NFT collection itself.
Benioff is the owner of Time magazine and has partnered with several NFTs to launch his own collection called Time Pieces.
Clinton also emphasized the large number of large companies entering the NFT space.
“Many very large companies take NFTs very seriously. Salesforce is the latest example,” Clinton said. “There are big companies experimenting with this.”
In the future, Clinton said everyone will own some digital assets.
The Loop Ventures duo talked about Pepsi, Anheuser-Busch InBev SA (NYSE:Bad), Nike Co., Ltd. (NYSE:NKE), Adidas AG – ADR (OTC:ADDYY) And that National football league As a large company that launched NFT.
The increased volume and reputation of OpenSea can be so intriguing to Salesforce that they wouldn’t even consider launching an equivalent NFT service. Coinbase Global Inc (NASDAQ:coin) We are also launching a rival NFT Marketplace.
Over time, we’ll see if Salesforce will be a direct competitor to platforms like OpenSea and Coinbase, or if we can work together to provide better data and analytics for NFT spaces.