Wednesday, September 27, 2023
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Web3 has a branding problem. It’s not just semantics

This article on Web3 branding is part of the Vogue Business membership package. Sign up for a membership for unlimited access to member-only reports and insights, NFT and TikTok trend trackers, weekly tech and sustainability edits, and invitations to exclusive events. here.

Hype has led to saturation and turned to skepticism about the Metaverse, NFTs, and Web3. As talks about tech give way to realism and bad press overshadows his connected crypto scene, the brand renames his Web3 investment and comes up with new use cases to outlive the hype cycle. I am trying to make it possible.


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