warner music group announced a collaboration with OpenSea, a peer-to-peer marketplace for NFTs.
This partnership provides a platform for select WMG artists to build and grow their fan community on Web3.
As part of the engagement, WMG artists will get early access to OpenSea’s new drop products, along with improved discoverability, personalized storytelling on customized landing pages, and OpenSea’s safety and security features .
Support from the OpenSea team will help major artists build new Web3 communities and introduce new forms of connectivity to existing fan communities using NFTs. Additionally, WMG artists will have a dedicated drop page to host their limited edition projects.
Oana Ruxandra, Chief Digital Officer and EVP, Business Development, WMG“Fundamental to music’s DNA is community. It’s about artists and fans coming together to celebrate the music they love. Our collaboration with OpenSea unlocks Web3 tools and resources to give artists greater engagement, access, and more.” , and help foster these communities by building opportunities to establish ownership.”
“For artists and musicians, NFTs represent a new creative medium and mechanism to build communities, engage directly with fans, and express themselves across borders and languages. high seasvice president of product. “As a big music fan myself, I understand the importance of this technology and being able to work with partners who want to put this technology to good use so that artists can own the connection directly with their fans. We are delighted to provide the support and infrastructure to welcome Warner’s family of artists to the exciting NFT ecosystem.”
The first collection is currently in development Warner Records UK working with Web3 company, probably nothing.
click Here Read an interview with Warner Music’s Oana Ruxandra about the Major’s plans for Web3 and the Metaverse.
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