But beyond these world-famous examples, the world of NFTs is developing in multiple niches, including digital entertainment, video content, digital art, and games. And this newly thriving industry offers creators unprecedented and nearly limitless opportunities.
So how do you get started marketing your digital art and earn a living selling NFTs and phygital collections? It depends a lot on your art and goals, but this quick start guide by Authena will help you: NFT Collection Take it to the next level. Let’s dive in!
What are NFTs?
To understand how collectibles are sold, it’s important to first understand the nature of what you’re trying to sell. In fact, NFTs and phygital assets have some similarities, including the fact that they rely on the underlying blockchain infrastructure, but these two collections are different. Here’s what you should know:
Non-Fungible Tokens (aka NFTs) are a type of single-edition digital collection with unique value. NFTs can take many forms, such as digital clothing, digital real estate properties, virtual art, virtual furniture, etc., and can be exchanged within any compatible metaverse space.
While the technology behind NFTs is still evolving, the potential shown so far is expected to propel the industry in the years to come, with revenue from NFT transactions reaching a whopping $8.412 billion by 2027. It is predicted that
What are Physical Collectibles?
Although there are some similarities between NFTs and phygital collections, the two assets are not exactly the same. In fact, phygital collectibles generally refer to merchandise that has both digital and physical components.
So if buying an NFT means buying a set of codes tied to a physical item, buying a physical collectible is like buying a physical asset through a unique digital code. means to
Marketing NFT Collections: What You Need to Know
As NFTs grow in popularity across many industries, exclusive NFT and phygital goodies collections are taking off, giving you the opportunity to significantly boost your sales. However, none of this can be achieved without Bulletproof’s marketing strategy. After all, the competition for creators of NFTs and digital collections is fiercer than ever.
So where do you start? The following marketing strategies can help.
Finding the right platform for marketing and selling collectibles
The first step is to understand the best platforms, directories and marketplaces to sell your NFTs.
If your digital collection is created to exist in a specific metaverse, you will be selling your collection through an in-game store or in-game cryptocurrency. For example, Web3 games such as Axie Infinity have in-game digital coins (AXS). AXS is currently trading at $7.82 and is a digital currency that can be used to purchase crypto assets.
Alternatively, if you want to create a digital artwork and sell the NFTs that go with it, you can consider NFT marketplaces and directories such as OpenSea. These large marketplaces can certainly get your work noticed, but remember the competition can be fierce!
Leverage authentication strategies to increase user trust
One of the reasons digital and physical assets are more popular than ever is that they cannot be tampered with. In fact, through the use of smart contracts and decentralized protocols, NFT transactions are immutably recorded on the blockchain.
Nonetheless, if you sell items from Phygital and NFT collections, we recommend using an end-to-end authentication system so that you can track and trace your collectible purchases.
Leverage social media to build a trusted partner network
The more viewers you have, the more likely you are to close an NFT sale, but it’s important to thank your few but engaged viewers.
Marketplaces like OpenSea expose your work to millions of potential buyers. However, if you want to tap into a more personal connection with them, look beyond the market itself. Instead, set up an active and engaging social media community to ensure you interact with your audience.
Engage with your audience through giveaways and quality content
Creating NFTs and phygital collections is only the first part of the job. Once your collection is ready, you need to sell it and promote it. To do that, we need to find other ways to connect with our audience.
A great way to generate organic traffic and attract the interest of potential buyers is through freebies. These will help your audience get to know your art and increase their engagement.
Or consider focusing on your content. High-quality explanations, behind-the-scenes, and “meet the artist” sessions help your audience get to know you better and connect with you on a more personal level.
Create a superior phygital collection every time
One of the biggest advantages of NFTs is the infinite design options. So while you may be looking for ways to market your current NFT collection, don’t forget to embark on your next project to create better collectibles to sell.
