Global electronics giant Sony has announced that it will take a more focused approach to the Metaverse experience as part of its entertainment strategy. The company that owns the Playstation brand has revealed that previous investments in Fortnite game maker Epic and another game studio Bungie are part of this new push.
Sony takes Metaverse seriously
Today, gaming and entertainment brands are integrating the Metaverse experience to attract more users to the ecosystem. Sony, one of the most influential companies in entertainment and gaming, is interested in including more Metaverse-inspired experiences to attract customers.
Sony CEO Kenichiro Yoshida at the Annual Strategy Conference this week Said:
At the same time, Metaverse is a social space and live network space where games, music, movies and anime intersect.
Previous investments in other Sony companies include Epic Games, the maker of the popular online franchise Fortnite, and Bungee, the creator of the Destiny series, and are part of this new focus. According to the company’s figures, more than 50% of last year’s sales came from Sony’s entertainment division, which includes games, movies and music-related services.
PlayStation vs. Other Metaverse Players
Sony will use its PlayStation brand to secure its position among the leaders in the Metaverse industry. Sony Playstation is one of the largest installation user bases in the world, so it could serve as a tool for this new Metaverse push.In this sense, the company Said “We aim to leverage the unique strengths of our diverse business and gaming technology expertise … to create new entertainment experiences in the area of the Metaverse.”
However, the company is already catching up with others in areas like Meta, manufacturing hardware to provide customers with an immersive Metaverse experience. Meta owns the Oculus brand of VR headsets and offers its flagship Metaverse app. Horizon WorldOnly to the owners of these products.
Microsoft is another company that has established itself as a Metaverse player. Get Approximately $ 69 billion in Activision as an approach to the Metaverse, and start up Mesh, Corporate Metaverse of Teams Meeting Suite.
Sony has already announced the VR2 line of headsets that work with PS5 series consoles. The headset was rumored to be released this year, delay Until 2023 due to supply chain issues.
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