Want to push dry January into the future?
Sip a virtual whiskey at the virtual bar.
Irish Distillers, owned by French beverage giant Pernod Ricard, has applied to the US Patent and Trademark Office for Jameson Whiskey’s Metaverse and non-fungible token (NFT)-related trademarks.
The application described plans for a virtual bar and drink, virtual clothing and goods, a store selling virtual goods and NFTs, and an online marketplace for trading virtual goods and NFTs.
A spokesperson for Irish Distillers said: “Like many global brands curious about the growing popularity of the digital universe, in 2022 Irish Distillers will bring his IP of the existing Jameson brand to a new trademark class to support future efforts. started asking me to register with
Beverage brands are experimenting with virtual worlds, and Meta’s Mark Zuckerberg asserts that despite a lot of skepticism, the Metaverse will be where we all interact in the future.
Pernod Ricard says Maison Martell will be the first of France’s great Cognac Maisons to enter the sandbox metaverse, allowing visitors to take a virtual tour of the Martell Chateau.
DiageoJohnnie Walker and Captain Morgan hosted a virtual happy hour at the world’s first NFT conference last year, while Diageo hosted the brand’s virtual bar at Decentraland’s Metaverse Fashion Week.
When Johnnie Walker released his first NFT collection at auction with artist Boslogic, it sold out within 10 minutes.
In addition to using the Metaverse as a marketing tool, brands want to protect their NFT and Metaverse intellectual property from fraudsters.
