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Snoop Dogg scion Cordell Broadus embraces crypto, NFTs as the future of music

Snoop Dogg once dreamed of his son Cordell Broadus playing professional soccer. But instead of the NFL, the young Broads eventually preferred another kind of rough, tumble sport, cryptocurrency.

In 2017, Broads was introduced to cryptocurrencies by the now-deceased rapper Nipsey Hussle. Nipsey Hussle encouraged the use of digital tokens to buy virtual real estate. He didn’t act immediately, but he was intrigued when the crypto market collapsed in 2018.

Since then, he has taken on his father as a client and has sought to shape the Metaverse, non-fungible tokens (NFTs) and more.

“My dad is actually my client,” Broadus, who just celebrated his 25th birthday, told Yahoo Finance. You know that he will actually follow my lead once. “

He called it “a perfect moment because my dad wanted me to play football and I dreamed of going to the NFL, but I have something else out there … I came across an NFT, and now we can do this journey together with a family business. “

Broadus is the inspiration behind Snoop Dogg’s own cryptocurrency and its expansion into the Metaverse. He opened the eyes of his father to the value of cryptography by persuading him to debut his first NFT collection on

The NFT collection “A Journey with the Dogg” is a mix of early memories of the rapper and art inspired by the NFT movement, including the original track “NFT”. The success of its sale was a hit that prompted Snoop to enter the full bore of cryptocurrencies.

Rapper is currently developing “Snoopverse”, a virtual world on the Sandbox Metaverse platform for which Broadus is also a consultant. Last year, the sandbox made it possible for collectors to buy land around Snoop’s virtual estate.

“But it’s more than just buying land,” Broads explained. Emerging Metaverse Movement..

“You can build any business model you want. To be honest, if you need an ice cream shop, a theme, if you need a roller coaster park, you can literally do anything and set that business model. Can generate passive income, “he added.

Broadus, like other true followers of Web3, believes that the Metaverse constitutes the next evolution of the Internet. Instead, individuals and artists have more control.

“This space feels like the birth of hip hop,” Broadus told Yahoo Finance. “How everyone [mingled] Everything was fun and new, just free styling each other and making beats. “

He theorized that NFTs and cryptography offer similar benefits. “But you don’t have to have a fast car, you don’t have to be a tough guy, so I think it’s a fair place for everyone to succeed.”

NFTs have grown into a market of over $ 40 billion and Broadus expects to grow even larger this year. “Last year, 50,000 wallets were created every day, but I think it could double or triple this year.”

On Tuesday, Snoop Dogg will drop an NFT collection of 10,000 avatars called “Doggies” inspired by rapper costumes and historic moments. Includes music videos for hits from “Gin and Juice” to “Drop it Like it’s Hot” and the moment they become viral.

Each digital snoop is programmatically generated and unique. Snoops are also expected to perform concerts, including special acts, at the Sandbox Snoop Bath. “It takes time to build, but I think we’re heading towards a cross-pollination room where fashion, music and games all complement each other,” Broads said.

Broadus and Snoop Dogg are also collaborating with Sotheby’s auction houses around the NFT of Snoop Dogg’s record label Death Row Records, a historic hip-hop label based in California that he just purchased. He hopes Death Row will be Metaverse’s first NFT music label. Broads is also working with Sotheby’s to auction archives from the label.

“Music hasn’t really entered this area yet, and that’s what we want to pioneer,” Broadus said.

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