- Salesforce has launched the NFT Cloud, an NFT casting and sales platform.
- It does not use the energy-intensive Proof of Work blockchain platform.
Salesforce, a cloud software giant, NFT space.Today, a major customer relationship management software company Reveal NFT CloudA platform that helps brands and businesses create and sell NFT assets.
NFT Cloud is being billed as an easy-to-use stepping stone to NFT and the emerging world MetaverseAllows brands to leverage Salesforce’s cloud-based tools to create and sell NFTs, join online communities, and retrieve data from their products.
NFTs are blockchain tokens that act as proof of ownership of an item, whether digital or physical. Common use cases for NFTs include digital artwork, profile pictures, sports goods, and video game items. However, it can also be used to access brand loyalty initiatives, private web communities, real events, and more.
Adam Caplan, Senior Vice President of Emerging Technologies at Salesforce, said: Bloomberg Brands may use NFTs for the latter purpose (engagement and access) rather than selling collectibles that are not functionally useful.
Salesforce NFT Cloud is currently a pilot program available to a limited number of customers, but will be widely available in October. The initiative website does not specify the blockchain platform used to create the NFT, but it does not support energy-intensive blockchains. Proof of work Consensus model. (Initially hundreds of employees Protested the idea I quoted an environmental issue. )
in short, Ethereum, The major platform for NFT collections is currently off the table.Ethereum Migration process More energy efficient Proof of stake modelBut there is no solid ETA about when it will happen.
Platform like polygon When Immutable X Is a scaling solution that reduces Ethereum’s environmental impact, but it’s unclear if Salesforce will eventually utilize an NFT platform that interacts with Ethereum’s mainnet.
The NFT market surged during 2021 and eventually Transaction volume worth $ 25 billion, For each data from DappRadar. Transactions have been up and down in 2022, and activity has been declining in recent weeks as the crypto market plunges. Still, NFT trading is progressing at a pace that breaks last year’s tally. Almost $ 16 billion With intrinsic sales volume until April.
Want to be a crypto expert? Make the most of Decrypt and send it directly to your inbox.
Get the biggest crypto news articles + weekly summaries and more!