Monday, October 2, 2023
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Nike’s RTFKT Joins the Move to Earn Race with “Cryptokicks iRL” NFT Collection

Quick take:

  • Nike brings its iconic sneaker to the “Move to Ear” race.
  • RTFKT, the cryptocurrency arm of a leading sportswear and apparel company, has launched the “Cryptokicks iRL” NFT collection.
  • This collection is inspired by the Nike Mag sneaker, which debuted in 1989 and aims to be the next evolution of smart sneakers.

Nike is the NFTs After crypto division RTFKT unveiled the “Cryptokicks iRL” collection, the strategy took a notch higher. Sportswear and apparel giants are participating in the emerging sector of the cryptocurrency industry, the “Move to Earn” race. It combines real-world exercise and activity with virtual currency rewards.

of CryptoKicks iRL The sneaker NFT collection is based on the 1989 Nike Air Mag designed by sneaker legend Tinker Hatfield. It is the first smart sneaker released by RTFKT. According to the collection announcement, the Cryptokicks iRL will be limited to 19,000 sneakers, with color combinations (Blackout, Stone, Ice, Space Matter) chosen by collectors.

Digital collectible sneakers can be redeemed for physical pairs in a process RTFKT calls forging.

The physical item will be linked to the digital sneaker NFT via RTFKT’s WM chip. The collection will be dropped on the website and mints for Race Engine NFT owners will be issued starting December 12th at 10:30am EST.

Meanwhile, public mint lottery registration opens at 11:00 AM EST on December 7th and closes at 11:00 AM EST on December 9th. The draw is open to US0-based RTFKT account holders with at least 5 ETH in a WalletConnect-supported crypto wallet. For each unique wallet/RTFKT account he can enter the draw once.

Nike hits all-time high NFT sales $200 million Via that RTFKT. Through two major collections, CloneX ($773.9 million) and CloneX Mintvial ($134.9 million), the NFT project has generated over $900 million in trading volume to date, according to Cryptoslam data. rice field.

Last December, Nike acquired the RTFKT NFT project for an undisclosed amount.the project is $33.3 million worth May 2021. The NFT industry peaked in the final quarter of 2021 after an influx of celebrities and mainstream brands. Meanwhile, Facebook’s meta rebranding to his platform has attracted more big companies to web3.


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