America: 2021 NFT sales exceeded $ 17 billion!
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My friend Rachel Wolfson wrote an article on COINTELEGRAPH.COM. “Fashion NFTs need to provide some kind of consumer engagement and enable brands to interact with individuals in both the physical and digital worlds.” January 2, 2022 Article of the day “Unlock utility is important for fashion brands launching NFTs in 2022Includes the following comments:
Non-fungible tokens (NFTs) have become one of the most controversial markets in crypto space this year.
According to a recent report by Cointelegraph Research, NFT sales are targeted to reach $ 17.7 billion by the end of 2021.
This can be very common, as many mainstream brands are starting to launch NFTs.
According to a recent study by Bain & Company and the online luxury fashion platform Farfetch, digital interaction with consumers is becoming more and more important to brands.
The report specifically states that “there is an increase in digital interaction with peers when choosing to purchase a product.”
That’s why non-fungible tokens that are directly tied to brands and their consumers are more important than ever.
No surprises in this report!
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