The quintessential Mid-Autumn Festival snack, in the form of non-fungible tokens (NFTs), has many consumers drooling this season.
Virtual mooncakes have emerged as the latest trend in the season’s hugely popular snacks, with some costing hundreds of thousands of yuan. Photos of NFT mooncake gift boxes have been circulating widely on social media, and one art his studio is promoting zero-calorie “air” cakes.
The Wave Labs art studio mooncake label says, “Blockchain air mooncakes contain no sugar, fat or calories.” Posted The microblogging platform Weibo has already sold out, he added.
Eating moon cakes or with other delicacies hairy crab, is one of the traditions of the Mid-Autumn Festival, which falls on September 10th this year. For years, companies have targeted consumers to sell high-end and expensive mooncakes with premium packaging.
the authorities crack down Use expensive gift boxes to curb a culture of bribery and curb excessive waste. Earlier this year, the National Development and Reform Commission told domestic media that 90% of his mooncake packages were priced below his 200 yuan ($30), while those above 500 yuan were subject to close scrutiny. Told. report.
Now tech companies, pastry brands and mooncake makers are coming up with novel ideas to attract more consumers.
The 98-year-old Guangzhou restaurant has partnered with food delivery platform Ele.me to offer 10,000 co-branded mooncakes from September 1-9.State-owned China Post and Häagen-Dazs Roll Out Ice Cream Flavors NFT Mooncake Coming in late July with a real cake.
Online, some social media users scoffed at the idea, while others saw it as an investment of sorts. Last year, his NFT mooncakes on e-commerce giant Taobao were priced at 1 yuan each, but now he is priced at 38,888 yuan on the metaverse art exchange platform X Meta. according to to media coverage.
However, the NFT boom and Metaverse hype have experts Worried in the absence of regulation.experts too warned Regarding the risks of investing in NFT mooncakes, we are urging businesses and consumers to be aware of fraudulent activities.
Editor: Vivek Bhandari.
(Header image: AYAYI NFT mooncake promotional photo from Taobao.com)