Care Bears has entered Web3.
So is the Macy’s Independence Day fireworks display.
The Care Bears Forever series of non-fungible tokens (NFTs) “builds an active and comprehensive community that encourages members to band together and discover Web3 through the Care Bears lens”, 80s. The colorful stars of the Saturday Morning Cartoon series publication Thursday (July 7th).
This meant that the company launched the NFT collection. Specifically, we are dropping 10,000 NFTs featuring 10 original characters such as Funshine Bear and Love-a-Lot Bear.
“The July 4th fireworks of Macy’s, the biggest party in the United States, will bring delight to the Web3 frontier,” Macy’s announced last month.
This was achieved by launching a new series of free NFTs celebrating the brand’s iconic fireworks event.
Are you starting to feel the pattern?
What else is there?
Behind Web3 is some real technology and ideology. Built on an uncensorable blockchain backbone, it’s designed around privacy and is touted as a new internet out of the control of the technology giants that currently control the Web.
But having a Web3 strategy is starting to endanger the marketing world as well as the existence of the Metaverse, and brands are jumping on the last one, the NFT, and jumping into both trends.
The immersive world of the Metaverse as Web3 shifts from a privacy-focused blockchain developer’s dream to a move in which tech and financial giants claim to change the way we browse, socialize, and shop. , Corporate marketers are becoming a buzzword. Grab with both hands.
And the easiest way to get some of that buzz is to create an NFT collection with adorable, fuzzy, collectable avatars, or crowd-surprise fireworks eye-opening clips.
Care Bears NFTs are specially designed as “PFP” or profile pictures.
That may be why Tesla CEO Elon Musk, who is skeptical of Web3, said on Twitter that Web3 “is more like a marketing buzzword than reality.”
I do not suggest that web3 is a reality. It’s more of a marketing buzzword than it really is now, but I’m wondering what the future holds in 10, 20, or 30 years. The 2051 sounds like a crazy future!
— Elon Musk (@elonmusk) December 20, 2021
Billy Markus, the creator of Dogecoin, said: .. “
Yes, web3 today is like “web2, except that everything that is digital is now part of the open market, not centralized, but truly owned by the user.” And all the promises and problems that come with it
Personally I hope people continue to be smarter
— Shibetoshi Nakamoto (@ BillyM2k) December 20, 2021
Designed jokingly about the 10th largest cryptocurrency by market capitalization (currently $ 9.3 billion), Markus didn’t hold anything, especially because it couldn’t be used as a digital asset. “Personally, I hope people continue to be smarter.”
Subscribe daily for all PYMNTS crypto coverage Cryptographic newsletter..