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NFT Launches Are Now a Web3 Strategy

Care Bears has entered Web3.

So is the Macy’s Independence Day fireworks display.

The Care Bears Forever series of non-fungible tokens (NFTs) “builds an active and comprehensive community that encourages members to band together and discover Web3 through the Care Bears lens”, 80s. The colorful stars of the Saturday Morning Cartoon series publication Thursday (July 7th).

This meant that the company launched the NFT collection. Specifically, we are dropping 10,000 NFTs featuring 10 original characters such as Funshine Bear and Love-a-Lot Bear.

“The July 4th fireworks of Macy’s, the biggest party in the United States, will bring delight to the Web3 frontier,” Macy’s announced last month.

This was achieved by launching a new series of free NFTs celebrating the brand’s iconic fireworks event.

Are you starting to feel the pattern?

What else is there?

Behind Web3 is some real technology and ideology. Built on an uncensorable blockchain backbone, it’s designed around privacy and is touted as a new internet out of the control of the technology giants that currently control the Web.

reference: Web3: Is there anything “there”? If so, where is it?

But having a Web3 strategy is starting to endanger the marketing world as well as the existence of the Metaverse, and brands are jumping on the last one, the NFT, and jumping into both trends.

read more: Are all earthquake NFT shakeouts really bad?Some people say no

The immersive world of the Metaverse as Web3 shifts from a privacy-focused blockchain developer’s dream to a move in which tech and financial giants claim to change the way we browse, socialize, and shop. , Corporate marketers are becoming a buzzword. Grab with both hands.

And the easiest way to get some of that buzz is to create an NFT collection with adorable, fuzzy, collectable avatars, or crowd-surprise fireworks eye-opening clips.

Care Bears NFTs are specially designed as “PFP” or profile pictures.

That may be why Tesla CEO Elon Musk, who is skeptical of Web3, said on Twitter that Web3 “is more like a marketing buzzword than reality.”

Billy Markus, the creator of Dogecoin, said: .. “

Designed jokingly about the 10th largest cryptocurrency by market capitalization (currently $ 9.3 billion), Markus didn’t hold anything, especially because it couldn’t be used as a digital asset. “Personally, I hope people continue to be smarter.”

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