alpha:
- art driven modeling agency photogenics announced the launch of its own avatar division. Thanks to this, models currently contracted with Photogenics can now choose to have their own “avant-garde photorealistic avatar” created for use in the Metaverse, shared by nft now. According to his release to the press.
- The underlying technology that enables the creation of these 3D avatars is led by Nina Hawkins lilium labwith 3D filmmaker Sage Morei of horizon lab.
- Photogenics’ avatar division will now launch with 13 3D avatars of the models under its umbrella.
why it matters
It may seem like a world apart, but professional athlete And the models have one important thing in common. It means that the period during which you can only perform at the highest level is very long. Just as a professional athlete’s career rarely lasts more than 20 years before his body breaks, a model likewise faces a relatively finite career. not so long. Through Photogenics’ Avatar Division, models may finally have a way to overcome the physical limitations of a career.
“Unlike us […] Our avatar never sleeps and never ages. […] Your avatar can carry on your legacy long after you retire. It also shows thatall things digitalizationPhotogenics founder Nicole Bordeaux said in a press release:
what’s next
The computer-generated talent Bordeaux hopes to compete with may come from an unlikely source: VTubers. Today, the internet is flooded with content featuring individuals adorned with this style of virtual cosplay. Content commercialization It’s happening in full force.
The realms of fashion models and VTubers may seem far apart, but if the popularity of this growing niche content reaches critical mass, some of fashion’s biggest brands will be VTubers in one of their campaigns. What’s stopping us from picking up the model? We’ve already seen countless past crossovers animation And high fashion—with Gucci jojo’s bizarre adventure partnership dating back to 2013.
With Photogenics’ new Avatar division, modeling professionals may have new strategies for staying relevant in an increasingly digital world. “The tools may be different, but the eyes are the same,” added Hawkins and Morey. “It is encouraging that this new field aims to enhance traditional methods rather than replace them. You can create campaigns, and the technology that unites talent, agencies and avatars is a powerful tool that will usher the industry into a new virtual age.”
