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Macy’s Launches Parade Metaverse Experience and Invites Fans to Raise Funds for Big Brothers Big Sisters of America and Vote for the First-Ever NFT Parade Balloon

New York – ()–Macy’s Thanksgiving Day Parade®is America’s most beloved holiday event and returns to the web3 virtual world this holiday season. This is an all-new parade experience that gives fans the power to choose the first-ever NFT (Non-Fungible Token) Macy’s Parade balloon. Commemorating the 96th anniversaryth The magic of Macy’s Parade will be experienced in the Metaverse as a virtual parade, including virtual galleries from five NFT projects and the opportunity for fans to vote for their favorite creators. It will be a big hit at next year’s Macy’s Parade.

“As a countdown to ’96th Will Coss, Executive Producer of Macy’s Parade said: “Last year’s Parade NFT’s Genesis collection was so successful that we wanted to give the digital community the opportunity to choose a native NFT design and convert it into his Macy’s Parade balloon in the real world. Big Brothers Big Sisters of America.”

The Metaverse experience will be powered by the OnCyber ​​Metaverse, which will be available to fans and collectors starting Thursday, November 24th at 9am EST. The virtual parade can be accessed at: Full desktop and mobile access without the need for crypto wallets, complicated logins, or VR headsets. Metaverse Parade takes flight the iconic Macy’s Parade balloons of 90 years of holiday marches. These balloon creations were first introduced as his collectible NFTs launched last year to mark the 95th anniversary of Macy’s anniversary.

Within the virtual parade experience, fans can explore five galleries featuring NFT collections from Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends. From 9am EST on Thursday, November 24th to 11:59pm EST on Sunday, December 4th, fans will have the chance to vote for their favorite project, and the winner will be his 97 Be his IRL The 2023 Macy’s Thanksgiving Day Parade. The first 100,000 of his fans to vote will receive Macy’s digital collection for free. You don’t have to buy or claim any NFT collectibles to vote. Official voting rules will be available at beginning November 24th.

In its second year of harnessing the power of the web3 community to make a difference in the lives of others, collectors can create a virtual gallery pass to receive the OnCyber ​​NFT gallery space airdropping on December 5th. I can. A virtual gallery pass is $50 and 100% of the purchase price benefits Big Brothers Big Sisters of America (BBBSA). By embracing NFT technology in this way, Macy’s is helping young people create a brighter future by facilitating long-term, life-changing mentoring experiences.

As the nation’s largest youth mentoring organization, BBBSA’s proven model empowers young people through mentorship with lifelong impact. BBBSA Adult Volunteers (“Big”) leverage the expertise of their professionally supported teaching experience to achieve post-secondary success, strengthen mental health, and provide inclusive education for all. Inspire young people (“little”) to nurture the environment.

During the voting period, additional votes will be given to NFT collectors and owners of Macy’s 2021 Parade NFTs who choose to mint, giving voting power based on the collectible’s NFT rarity. Holders of Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends NFTs will also receive additional voting rights.

The Macy’s Parade Metaverse/NFT initiative was created by Macy’s in partnership with agency Media.Monks and Transparent House.

96th The Macy’s Thanksgiving Day Parade will be broadcast live from New York City on Thursday, November 24 from 9am to 12pm on NBC in all time zones and can be streamed on Peacock.®Fans across the country should visit for an insider’s look at the holiday march For regular updates including behind-the-scenes content, interactive historical information, Parade 101 educational activities, and more. Fans can follow @macys on various social media platforms and join the conversation using #MacysParade. You can also participate.

About Macy’s

As the largest retail brand of Macy’s, Inc. (NYSE: M), Macy’s serves as a style source for generations of customers.One of the largest e-commerce platforms in the country powered by Macy’ and mobile apps with a nationwide network of stores, Macy’s offers the most convenient and seamless shopping experience, delivering great value in apparel, home, beauty, accessories and more. Macy’s offers more ways for customers to shop and own their style through Macy’s Backstage and a curated selection of smaller store formats, Market by Macy’s . Each year, Macy’s provides an unforgettable experience for millions through its 4th of July fireworks display.® Macy’s Thanksgiving Day Parade® We help our clients celebrate special moments, big or small. We are guided by our purpose to create a brighter future by giving our colleagues, customers and communities more voice, choice and ownership.

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