what? L’Oréal promised to empower women’s NFT creatives and asked artists to create art inspired by the red shades of the new L’Oréal Paris Reds of Worth with Color Riche lipsticks.
detail Artists Amber Vittoria, Arina BB, Hueman, Lili Tae and Puks create six artworks in partnership with global talent, entertainment and sports company UTA under the practice of digital assets.
The Reds of Worth NFT was available at the OpenSea Marketplace auction and the artist received 100% of the primary sale.
Each NFT starts at $ 1,500 and 50% of its secondary market sales for up to a year will be donated to support L’Oreal Paris’s signature philanthropic Women of Worth.
why? L’Oréal says it hopes to inspire it to address gender imbalances in the NFT market. Change, balance and fairness for the future of women in cryptocurrencies.
Maude Brunschwig, Senior Vice President of Marketing at L’Oréal Paris USA, said: Sector while attracting more female artists and buyers.
“As a brand with a deep commitment to empowerment and inclusion, we are proud to build on our mission to support women and provide these artists with a global platform to showcase their work. I think. “