new york – (Business wire)-LIFE Picture Collection is today Non-substitutable token (NFT) A collection of its legendary photographs. NFTs are unique digital items with blockchain-managed ownership. LIFE will work with Known Origins on the NFT Marketplace to distribute exclusive drops of iconic photos from the first photo on April 14th.
Founded in 1936, LIFE was the first photo publication in the United States to develop a catalog of images from the 20th century. Using the work of pioneering photographer Margaret Bourke White, this launch offers a serious collector the opportunity to own genuine and important photographs carefully selected as NFTs. LIFE participates in other major collections such as the Associated Press and the British Museum to create NFTs.
“LIFE is always trying to share its amazing photos with the new community,” said Tom Rowland, president of the LIFE Picture Collection. “The number of photo enthusiasts on Web3 is increasing. I think this is a way to interact with new audiences, especially in photojournalism and art.”
KnowOrigin is an art NFT marketplace on the Ethereum blockchain. Founded in April 2018 and based in Manchester, UK, the early Web3 pioneer of NFT space, KnownOrigin is a single platform for creating and collecting NFTs using the most exciting creative tools and services. is.
David Moore, one of the co-founders of KnowOrigin, commented: LIFE is a symbolic and historically significant brand with attractive and immediately recognizable images, including the cover of the famous LIFE magazine. Photography and NFT Photography are great use cases for blockchain technology and NFT. Recently, the importance and collectability of photographs has increased within the NFT community. The LIFE Picture Collection is unmatched in its extensive and diverse awe-inspiring content. We are honored to have LIFE on our platform. ”
Drops include reserved auctions, rare editions, and other items in larger limited runs, and items are priced according to their rarity.It also accompanies Twitter space And new LIFE Discord A channel that connects viewers and brands.
LIFE and Known Origin Decentraland About the land plot of Know Origin. As a continuation of LIFE’s cutting-edge philosophy, the gallery forms an immersive world celebrating the story of LIFE. The LIFE Gallery platform displays NFTS and additional LIFE photos and assets.
LIFE offsets the emissions from the NFT casting process from sales. A portion of the NFT’s sales will also be donated to a charity chosen by the LIFE team, with the first drop Malala Fund..
About Life Picture Collection
The LIFE Picture Collection is a visual record of the 20th century and the most prestigious private photo archive in the United States. From 1936 to 2000, LIFE commissioned more than 10 million photos over 120,000 stories. At its height, LIFE magazine’s unparalleled images and essays reached one of three American readers. The original photos and articles remain in Dot Dash Meredith’s LIFE Picture Collection. This is an unprecedented cultural property with millions of secret stories and invisible images. The LIFE Picture Collection offers research, galleries, licensing, and merchandising opportunities.
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