Vivienne Tam at this month’s New York Fashion Week.
The Metaverse has captured imaginations around the world with new landscapes. The title of this year’s new best-selling book sums up the topic. “Metaverse” promises to explain “how to revolutionize everything.”
Vivienne Tam is one of fashion’s most obsessed fans. Her Tam’s life is rooted in Hong Kong and she moved to Hong Kong from the city of Guangzhou in mainland China when she was three years old. Yet, over her years, she has expanded her influence and bridged cultures around the world. Tam, her naturalized American citizen, had great success in New York in the 1990s, launching her own fashion line and collection. These are today part of her permanent collection at the Metropolitan Museum of Art in New York and Andy Her Warhol Museum in Pittsburgh. Her dress has been worn by Lady Gaga, Gong Li, Jessica Alba, Paris Hilton, Jill Biden, and more.
Since 2020, the pandemic has been a catalyst for new thinking. Stores have closed, changing the way people shop for fashion items. “What is the future of my business?” Tam asked aloud in an interview in New York earlier this month.
So is technology. Once viewed with skepticism, NFTs are gaining popularity because they allow consumers to lock in personalized items. Speaking at the Forbes Global CEO Conference in Singapore this week, Franklin and his Templeton president Jenny Johnson said: “But think about what it opens up when you take intellectual property and validate its use,” she said. “I think the future is going to be very interesting.”
For her part, Tam is back in NYC for New York Fashion Week this month. It’s a big biannual fashion gathering featuring more than 100 designers in September, and Tam’s event last Wednesday saw more than 200 of her attendees.
Vivienne Tam highlighted the Metaverse theme at New York Fashion Week this month.
What they mostly saw from Tam were the more prominent figures from the NFT collection that she incorporated into her cuts and accessories. and also appeared from Awkward Astronauts. Sales of the Bored Ape Yacht Club NFT have reportedly exceeded her $1 billion worldwide and attracted celebrities such as Jimmy Fallon and Snoop Dogg.
Tam believes that the emerging group of people has broad appeal across age groups and genders. said Tam.
“The stories and communities give me a lot of inspiration for what they do and how I can come up with all these individual concepts,” she said. “I have many friends who have bought them and tell me why they bought them.”
The reason is, “It has to do with personality. People can enjoy expressing their concepts in yet another dimension. Buyers choose images that reflect their personality in a more flexible digital format, just as they do in the physical world. ”
Motivations for buying digitally can be the same as in the physical world, she said. Told. “I want to encourage that customization.”
Times and technology change, but the desire to live comfortably remains the same, Tam said. “Everybody wants something special and they want to feel good about it.” She believes the Metaverse will open up more horizons for her joy in that.
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