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Here’s How Deviant Art Execs Are Tackling Theft and the Future of NFTs

During December I reported it Despite the existence of blockchain-based fraud detection tools, NFT theft still plagues DeviantArt users.After announcing this, it was the moment to check in at DeviantArt and see how we’re working on NFT. Scam tool During September.

Some users welcome this tool, while others are considering leaving DeviantArt due to a large amount of art theft.Deviant art itself Called on creator platforms to help fight art theft..

NFT theft is basically when an NFT is created from a work that the creator does not own, and the art is stolen from an artist, model, or company and incorporated into the NFT. This is a quick way for dishonest people to make money. That’s why DeviantArt introduced a fraud detection tool (more on this later).

February 2021, Qin Han (or DeviantArt’s “Qinni”). died.. As a prominent artist in the DeviantArt community, this shock has hit everyone, including DeviantArt’s management team.

After she died, someone tried to mine the NFT for her work from DeviantArt and benefit from her efforts. It was this event that DeviantArt encouraged them to create an NFT fraud detection tool.

“It really highlighted the risks of what’s happening at the NFT,” DeviantArt Chief Marketing Officer Liat Karpel Gurwicz told Gizmodo Australia.

“That was when we decided to open the service to the blockchain.”

The mechanism is like this. Every time a new artwork is uploaded to a blockchain art website, it is scanned by DeviantArt’s tools to see if it resembles the art that already exists on that website. In that case, the owner (Deviant Art) will be warned about creating the NFT and can send a deletion notice to the specific website hosting the NFT.

This is an extension of the already complex tools that exist on the DeviantArt platform. After all, the theft of art is not a new issue. The same scan will be done on DeviantArt to check for similarities between newly published and already published works, but all are internal, so DeviantArt can take it one step further.

When reporting a breach, DeviantArt’s site-specific tools collect the necessary evidence and data and submit it to DeviantArt employees to check their claims. Of course, this is supported by the fact that DeviantArt is doing on-site validation of artists that are not yet integrated with the Web3 platform.

For this reason, DeviantArt states that it is carefully approaching the Web3, Metaverse, and NFT epidemics with the goal of putting authors first. The future of DeviantArt in Web3 is subtly achieved. DeviantArt finds value in the areas of NFT and Web3, but there’s something you need to do before you’re happy with the new technology.

“We are clearly in the early stages of the NFT,” says Moti Levy, DeviantArt’s Chief Operating Officer.

“Creating the future without proper checks and balances to protect the creator community, which is the foundation of the whole, will fail. Miserably.

“It makes sense for us to get involved, but because we’ve seen the needs of creators, we decided to start with protection from the theft of art.”

There is no promise of what DeviantArt will do with other Web3s thing However, in the future, fraud detection tools will likely be the backbone of what art platforms do in space.

“Because of the market, many of them are still relatively young, so they still don’t really know how to deal with this problem,” Gurwicz added.

“It can take a very long time to return to the creator. Therefore, imagine that after submitting the DMCA, it will take three weeks for the marketplace to remove the infringing part. It’s crazy. With Web3, three weeks are forever.

“The risk of the work being tentatively sold is so high that it would ideally be automated.”

In the near future, DeviantArt’s focus in NFT spaces will be to extend fraud detection tools in two ways.

The first is to extend the reporting system mentioned above. This mainly comes from the work of the blockchain itself. Reporting stolen content on the DeviantArt platform is very easy, but more difficult on the NFT Marketplace where artists need to submit a DMCA (Digital Millennium Copyright Act) and report directly to the market. .. no reaction.

The second is to introduce validation into the blockchain marketplace. Being able to whitelist an artist as legitimate is an important way to reduce theft if you can prove that the profile that sells the art is actually a legitimate owner.

“We are also ready to open the service to other Web 2 platforms that we want to provide protection to our user base,” continued Gurwicz.

“For us, North Star is always what our community needs and wants, so we’re in line.”

For now, the future of NFTs and DeviantArt is cautious, and artists are still warming up to the threat.

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