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‘Every major brand will have an NFT strategy’: US NFT studio Palm sees bright, non-fungible future

Overall, although non-fungible token projects have dropped dramatically in 2022, there is much positive about the future of technology. Palm NFT Studio.

About time Donald Trump was heaping up his NFT collection The end of last year, stock head We’ve grabbed some of the most talked-about perspectives across all crypto subsectors from key members of the team at our Delaware studio.

“It is clear that NFTs are more than just assets.”

At some stage in early 2022, the broader crypto market and NFT collection prices looked fine. many unexpected reasonsSo what are the positives you took from that year?

Daniel Heyman, Co-founder and CEO Palm NFT Studio: “NFTs are technology. And as technology, they can be applied to almost limitless use cases. In 2022, NFT utilities will further expand into physical digital goods, ticket sales, music loyalty, in-game rewards and clubs.” Convert access tokens for digital content and dynamic assets based on real-world behavior.

“On a unique platform built in DC [Comics]providing NFT utilities for collectors spanning custom AR lenses, in-world gaming experiences, real-world events and screenings, and the opportunity to create canons, access voting and creating the first DC NFT comics .

“NFTs are clearly more than just assets.

“Identity is a key feature of NFTs”

What broad and specific predictions do you have for the NFT sector in 2023?

Strait Schroeder, Executive Creative Director: “What we have seen in the past year is the power of NFT-based experiences. Their role in building deep and durable fans. community.

“Projects like DC’s NFT platform continue to thrive in this market environment as they empower users to become the protagonists of stories that unfold online and in real life.

“Collect one-of-a-kind generative artwork that lets you see yourself. Step behind a superhero mask in AR. Solve the mysteries of Gotham City. Comics can be collected, and a canon can be formed.”

“Identity is a key feature of NFTs. Within that context, their applications are as scalable and nearly limitless as our imagination.”

“We will continue to see new audiences enter the space.”

What do you think will continue to innovate in the NFT space in 2023?

Matt Mason, Chief Content Officer: “Major brands and IP are entering and mainstreaming the space. From AMC to DC, Nike to Starbucks, more than 100 brands are currently launching Web3 projects.

“As brands begin to both adapt and expand their Web3 footprints, we will continue to see new audiences entering this space, which will drive feature innovation.

“We will see NFTs start unlocking new experiences for their fans and, importantly, driving innovation around compliance and brand safety. It should be easy and safe.”

“The future of NFT is connected”

Any thoughts on the adoption of NFTs in the next few years?

Daniel Heyman: “I think the last year has opened a lot of people’s minds to the possibilities that Web3 technology enables. The future of NFTs is connectivity. NFTs allow us to bridge the online and offline experiences. As brands and large IPs increasingly embrace technology, this will fundamentally change the media landscape.

“Brands like DC and Warner Bros. are really standard bearers here. NFTs are a technology standard that doesn’t require users to see or care about the underlying infrastructure to understand the value they receive. will be adopted.

“Just like every brand today has a social strategy, every major brand of tomorrow will have an NFT strategy designed to engage and reward fans. NFT-based gameplay and community will have far-reaching implications.”

The answers in this article have been lightly edited for clarity. The views expressed should not be construed as financial advice.

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