CFDA Reveals Upcoming Debut NFT Collection – WWD

The Council of Fashion Designers of America unveiled its first NFT on Thursday as part of the organization’s broader efforts ahead of its official announcement on Dec. 12. metaverse its honorable initiative 60th anniversary.

Featuring pieces from seven fashion houses and designers, the limited edition commemorative collection spotlights Coach, Diane von Furstenberg, Michael Kors, Tommy Hilfiger, Vivian Tam, Wes Gordon for Carolina Herrera and Willie Chavarria. Digital 3D artwork will be offered with bids of $15,000 or $25,000 through December 16th.

Only one of each style will be available, so CFDA.bnv.me, these are rare digital collections, revenue from CFDA Foundation. The group has partnered with his MoonPay to process transactions with its “white glove” concierge service, making the experience as seamless as possible.

Notably, the token has more than just artwork. As a utility NFT, it also unlocks special perks, access, or privileges. A description provided to WWD by the CFDA outlines the Art, Bid Opening and Benefits as follows:

coach: An expression of the craftsmanship that has been at the heart of the Coach brand, it celebrates their beloved mascot, Lexie. Perks: Two tickets to any Coach Holiday event at Rockefeller Center, a tour of the Coach Archives, and a Coach ReLoved bag worth up to $650. Starting Price: $25,000

Diane Von Furstenberg: Timeless DVF prints and designs are contained in an environmental iconic wrap dress that celebrates DVF’s love of print and color, showcasing the brand’s DNA of print mixing, effortless design and bold color. It is a case. Perks: Custom DVF wrap dress (special embroidery) to mimic the dress in the simulation. Invitation to his DVF exhibition in Brussels in April 2023 (travel not included). An invitation to preview upcoming collections presented by Talita Von Furstenberg (Co-President of DVF) and the Design Team/Design Director. Meeting Diane von Furstenberg (format and timing TBD). Starting Price: $25,000

Michael Kors: ‘The Jet Set Ideal’ Beautiful destinations, the perfect time of day, a beaded dress that catches the breeze. Perks: There will be front row seats for holders and guests attending the Michael Kors Collection fashion show and a backstage encounter with Kors at the fashion show. Starting Price: $25,000

Tommy Hilfiger: Inspired by Tommy Hilfiger’s prep heritage and modernized as a digital collection, ‘Hilfiger’ rugby is a modern interpretation of the brand’s classics. BONUS: Travel expenses with guests to the next Tommy Hilfiger fashion show are fully reimbursed.custom made replica NFTs Rugby signed by Tommy Hilfiger. Personalized shopping of his 5 items handpicked by Tommy Hilfiger his package. Starting Price: $25,000

Vivian Tam: A fusion of past, present and future in one design, NFTs It takes the form of a very traditional garment showcasing the designer’s Chinese heritage, featuring her friend from the Bored Ape Yacht Club and illustrated with mandala patterns representing the basic building blocks found throughout nature. Perks: Front row seats for holders and guests of the upcoming fashion show. A chance to come behind the scenes of her next collection. A day to meet Vivian and share her healthy lifestyle philosophy and influence on design and culture. Design This is your chance to join her discussion and hear about her upcoming collection. Starting Price: $15,000

Wes Gordon in Carolina Herrera: Creative Director Wes Gordon unexpectedly used denim, an iconic staple of American fashion, for Herrera’s evening silhouette. Taking inspiration from the Spring 2023 collection’s Secret Garden, the team teamed up to feature this unique denim his gown in a lush, landscaped garden setting. Perks: a physical dress (a denim blue floor-length spaghetti strap empire waist evening gown); an atelier tour; and one ticket to a fashion show with a chance to meet Wes Gordon. Starting Price: $25,000

Willie Chavarria: This NFT represents the spirit of the Willy Chavarria brand. The attitude and elegance of the digital format, the confidence in the model’s steps, the intention to empower one’s own existence. Perks: Front-row seating for owners and guests to attend fashion shows for Michael Kors of his collection, and meet and greet Kors at the fashion show backstage. A complete Willie look, selected and styled by Willie. Discuss collaboration and business opportunities during his 45-minute meeting (virtual or in person, depending on availability) with Willie (and his team, if desired). Two tickets to the 2023 CFDA Fashion Awards. Starting price $15,000

To create the digital collection, CFDA worked with Brand New Vision, an NFT platform that specializes in fashion assets. Richard Hobbs, Founder and CEO of Brand New Vision, describes the company’s job as “creating a framework for fashion brands to go global.” metaverse And all the possibilities Web 3.0 can offer.

“It’s an honor to work with the CFDA to put American fashion designers in the spotlight and lead the way,” he added.

Shortly after this drop, another leg of the Council’s Maiden Voyage to the Metaverse will also begin. On December 19th, Fashioning the Shades of American Design, a virtual exhibition at The Sandbox, presents a 60-year retrospective.

CFDA CEO Stephen Kolb said: “CFDA is excited to see how this field continues to evolve and grow.”

Curated by Darnell-Jamal Lisby, assistant curator of fashion at the Cleveland Museum of Art, the exhibit features 60 looks from the organization’s lifetime, but reimagined in a voxelized — visually blocky — environment. will be There is also a gaming aspect, inviting visitors to participate.

“We have seen many European luxury brands playing in the Metaverse, so Sandbox is a unique experience in partnership with CFDA that takes players through an iconic American fashion journey. Arthur Madrid, co-founder and CEO of The Sandbox, said, increase.

The exhibition honors past and present CFDA members, with works organized along five themes: Illuminate the Illusion, Illuminate the Romance, Illuminate the Avantgarde, Illuminate the Understanding, and Illuminate the Soul. are classified according to

The CFDA announcement provided more detailed information. Custom designed by Dapper Dan for his 1980s hip hop legends Eric B & Rakim. Grunge his look from Marc Jacobs’ famous Perry Ellis Spring 1993 collection. Anna Sui’s eclectic 1970s-inspired look for his Fall 2000 collection and his Thom Browne Crinoline for his Spring 2020 collection in his menswear ensemble.

The organization called the show a “snapshot” of the vast scope and cultural breadth of American fashion. At the same time, it seems that you want to look back.