Authena AG Disrupting the B2B2C Supply Chain With IoT Traceability, NFT Phygital Authentication, and Metaverse Portability at Scale for Web3

December 29, 2022

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A Zug-based company is poised to save companies billions of dollars from counterfeit goods and counterfeit products with powerful IoT sensor-based blockchain technology using smartphone taps

@ Swisstech Pavilion, Tech West Venetian Expo, Eureka Park, booth demo #61433

Zug, Switzerland, December 29, 2022 /PR Newswire/ — Ausena AG, M3TA™, a leading provider of NFT proof of ownership and “phygital” authentication at the single SKU level, unveiled M3TA™ at CES 2023 held at the Swisstech pavilion. QR codes, holograms, and barcodes are easy to copy. Counterfeit and counterfeit goods cost the industry hundreds of billions of dollars and endanger lives by facilitating exploitative forced labor that undermines his ESG goals globally.

“In the past, all objects were physical, but explosions Cryptocurrencyavatars, and digital art have created an explosion of digital objects.” Matteo Pansavolta Founder and CEO of Authena AG. “future Every object has a physical soul and a digital identity, creating a new “physical” universe. However, these physical objects are vulnerable to attack, exposing consumers to counterfeit physical products and unknowingly purchasing fake her NFTs to render them useless. Authena solves this for consumers with a simple tap of their smartphone. ”

Using powerful sensor-based IoT blockchain technologies Authena Shield™, Authena L1VE™, and the newly announced Authena M3TA™, consumers can purchase products at a single SKU level with the tap of a smartphone. Harness the power of authentication.

Authena allows companies to track every touchpoint in their supply chain. This includes environmental conditions, geographic tracking, border crossings and rough handling. It also provides his NFT certification with metaverse portability in multiple vertical industries.

“We started by protecting the authenticity of physical goods in the pharmaceutical, food and luxury markets,” continues Panzavolta. “M3TA™ is the next evolution of his Authena commitment to providing trusted connections for manufacturers and producers to secure the bridge between their physical products and their digital twins.”

Using M3TA™, Authena recently Adidas and FIBA Serbian red star The team will unlock the full potential of Web3 by giving fans NFTs to access exclusive events, video content, and photos.in the next Euroleague match against Real Madrid January 10, 2023NFT owners will be invited to assist in the match, and at the end the player will be personally handed an authentic signed jersey. de ligur for the future of sports.

Product details

Oceana L1VE™ Boasts the smallest rechargeable tracker in a single SKU level Real-time monitoring in 185 countries. Brands track products using AI-enabled dashboards with built-in alerts and analytics. Advanced sensors deployed via blockchain detect:

Temperature change and multi-environmental conditions
Real-time location monitoring and “world first” capabilities for brands to steer their supply chains across borders, even when connectivity is poor
Circumvention attempts, percussion detection, or “rough handling” self-detection

Ausena M3TA™ provides reliability When Proof of ownership by NFT Associated with their physical twins. In a world of counterfeiting with the proliferation of NFTs, companies can ensure secure phygitals and product safety with experience benefits including certificates of authenticity and ownership, and portability to the metaverse world.

Ausena Shield™, is an end-to-end authenticity platform integrated with physical digital seals. It provides security and authenticity to physical products, making large-scale counterfeiting difficult and unprofitable. Authena Shield™ uses multiple layers of encryption to protect against manufacturer-to-consumer protection related to product tampering or damage at any point in the supply chain, from initial seal to consumer receipt and opening of the product. Allows for direct alerts.

Asena technology We have worked with over 20 customers in over 185 countries. Many of them are global companies transitioning from pilot to production integration.

Customer case study:

For more information, see: www.authena.io Also set up a meeting at CES.