It’s been almost a year since adidas stepped into the metaverse pool. day to day After Nike officially announced its first big web3 project, dot swooshthe company has announced A 16-piece digital outerwear collection. adidas Originals: The Capsule NFT Collection (approximately 30,000 non-wearable NFTs the company plans to offer in 2021) allows owners of random You have the option to reveal the item you received. Flip it over with new items or for profit.
The 16 unique jackets are part of a new product category adidas is calling Virtual Gear, designed to be worn by a virtual avatar and accessed via a PFP dressing tool. And its future-proof nature ensures interoperability with other identity-based products. Projects and worlds, including those currently under construction.
Adidas did not immediately provide details, but sandbox Shortly after announcing its partnership with Coinbase, the company is a strong contender as it confirmed it had acquired 144 parcels of land in late November 2021.
“With the community and creator ecosystem at its core, adidas will explore all viable utilities, platforms and experiences within Web3, focusing on tangible value and immutable utility for community members to create wearables. It unlocks new possibilities,” commented adidas /. // Studio VP Erica Wykes-Snaid“No matter what, no matter where, Adidas is synonymous with boundary-breakers. Now, whatever reality they choose to live in.”
While the collection isn’t fully realized yet, Adidas is clearly looking bright to the future while playing with the past. It has been. Staying true to the ongoing collaboration, three of the wildest designs in the collection feature pieces from Bored Ape Yacht Club (BAYC), Gmoney, and Punks Comics.
Nick Galway, Senior VP of Creative Direction, adidas Originals, concludes: It also represents wearable clothing that can transcend time and space, vividly diverse communities, and levels of utility that can be explored and even discovered as worlds and avatars take on new forms. ”
