According to Engadget, Adidas earned more than $ 23 million on Ethereum and coined about 30,000 non-fungible tokens (NFTs) in its first NFT effort.
This is important given that the company’s profits in the last quarter amounted to $ 538.4 million, according to the report.
Adidas Originals announced Thursday (December 16th) that it will soon launch an NFT line titled “Into the Metaverse”.
read more: Adidas Originals debuts NFT
Adidas Originals digital assets are access tokens. This means that owners have exclusive access to future goods, physical and digital products and services, rewards within sandbox parcels, and more.
Adidas Originals has announced its entry into the Metaverse in partnership with Bored Ape Yacht Club, GMoney, and PUNKS Comic. According to the company, the digital world that makes up the Metaverse will be “a place where everyone can express their most original ideas and become the most genuine self.”
Adidas rival Nike acquired NFT collector and fashion startup RTFKT on Monday (December 13th) and continued to expand into the Metaverse.
see next: Nike Acquires Digital Fashion, NFT Startup RTFKT
Among its products, RTFKT boasts a collection of hybrid NFTs and physical shoes inspired by the CryptoPunks NFT collection. This product saw several headlines in March when a digital shoe collaboration with NFT artist FEWOCiOUS sold $ 3.1 million in Metaverse shoes.
“This acquisition is another step in accelerating Nike’s digital transformation and enabling it to serve athletes and creators at the crossroads of sports, creativity, games and culture,” Nike President John Donaho said in a statement. I am. “We have a team of highly talented creators with genuine connected brands. Our plan is to invest in the RTFKT brand and serve an innovative and creative community. To grow and expand Nike’s digital footprint and capabilities. “
